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Services
Experience combined with expertise to create solutions
that unlock your brands potential
As a seasoned strategist with years of industry experience, I have expertise in various aspects of strategy, from research to production. I am well-versed in strategy, branding, advertising, research, creative problem-solving, UX/UI design and development, digital and social marketing, and SEO writing. Throughout my time in the industry, I have consistently demonstrated and utilized these skills. However, my strengths do not lie solely in my skills, but in my ability to understand a problem and determine how to effectively apply my skills to create impactful, long-lasting solutions.
01
Advertising
Advertising is an essential aspect of any business. It goes beyond a simple method of communication or a means to sell products and services. It is the art of crafting a compelling narrative that sparks inspiration and captivates potential customers. With advertising, businesses can strategically position themselves in the marketplace.
Throughout my time in the field of strategy, I have supported businesses in developing effective advertising campaigns that have enabled many clients to expand their reach. I rely on a combination of data-driven insights and a focus on human connection to produce engaging and captivating ads.
02
Branding
A company's brand is the lifeblood that defines its essence, as it serves as the very foundation and identity of the business. It encompasses a range of elements, such as a logo, tagline, mission, values, and voice, which collectively shape the company's image. By providing a clear sense of purpose, a strong brand empowers businesses to distinguish themselves from competitors and make informed decisions.
As a brand strategist, I have collaborated with various companies to discover and refine their brand identity and voice. In addition to crafting compelling stories, I establish brand guidelines and maintain consistent messaging across all platforms. By leveraging research, market insights, and data, I ensure that my decisions are informed, enabling me to establish strong branding for my clients. My experience spans across companies of different scales, from startups to established entities seeking a brand refresh.
03
Creative Problem-Solving
Creative problem-solving plays an important role in helping businesses innovate and grow. This skill empowers companies to approach problems from various angles and develop unique solutions to tackle complex issues. Creative problem-solving is a valuable asset as it ensures continuous innovation and adaptation, crucial for a company's growth and success. Creative thinking aids in identifying opportunities to challenging situations and can help differentiate a business from its competitors approaches.
I am always seeking fresh and innovative ways to address complex challenges. Through my experience working with numerous clients in various industries, I have developed a unique perspective on consumer needs and effective problem-solving techniques. When addressing problems, I not only focus on the surface-level issues but also investigate the underlying causes. This approach ensures that my solutions are practical, adaptable, and aimed at preventing future issues.
04
Digital Marketing
Digital marketing is a powerful strategy that enables businesses to reach their target audience on the internet. With the emergence of new technologies and media channels, it is more important than ever to have a strong digital strategy in place. Digital marketing involves a combination of different online marketing channels to help businesses reach, engage, and convert their target audience. By leveraging the power of search engines, social media, email marketing, and paid advertising, businesses can create a comprehensive digital marketing strategy that will help them achieve their goals.
With years of experience in digital marketing, I have developed numerous strategies to help businesses thrive online. I pride myself on my ability to create effective and engaging content that resonates with my clients' customers. My approach is rooted in discovering the unique qualities and strengths of each brand and using them to create a customized marketing strategy. Through a combination of data analysis, audience targeting, creative content creation, and the use of the latest tools and technologies, I have been able to help my clients achieve their goals.
05
Research
Research is a critical aspect of any digital media project. It helps to understand the target audience, industry trends, and competition. As a digital media professional, I have extensive experience in conducting research and analysis to ensure the success of projects.
My research services include market analysis, user research, and competitor analysis. By analyzing these factors, I provide insights that help to inform the strategy and execution of digital media projects.
06
SEO
Search engine optimization (SEO) is an integral part of digital marketing strategies for businesses aiming to strengthen their online presence. By utilizing SEO techniques, businesses can optimize their website with relevant keywords and phrases, attracting more visitors and improving their search engine rankings. With a solid SEO strategy in place, companies can gain insights into their target audience's search habits, pinpoint areas for enhancement, and expand their digital reach effectively.
In my role as a strategist specializing in website design and digital marketing, I have honed my SEO skills and deepened my understanding of SEO best practices. I have hands-on experience in optimizing websites for search engines, conducting keyword research, and implementing impactful SEO strategies. By crafting effective digital strategies, I have enabled numerous businesses to achieve top rankings in search engines and expand their digital footprint. I am confident in my ability to assist businesses in enhancing their online visibility and driving more traffic to their websites.
07
Social Media Marketing
With my experience in social media marketing, I have gained an understanding of the importance of developing social media strategies, creating and scheduling social media posts, managing social media accounts, and analyzing metrics. During this time I have worked with clients to create and implement various different social media strategies to reach and engage their target audience.
As a strategist, I have supported clients in developing and overseeing their social media strategies and managing their social presence. This has included services such as identifying the optimal platforms for their content, researching their target audience to understand their content preferences, aiding in content creation, setting up and maintaining social media accounts, creating posting schedules, and analyzing social media performance metrics.
08
Strategy
Strategy plays a role in every business decision that a company make. It provides a clear direction and purpose for the company, guiding every action and decision towards achieving its goals. A well-crafted strategy takes into account the company's strengths, weaknesses, opportunities, and threats and outlines a plan of action to capitalize on its strengths and opportunities while mitigating its weaknesses and threats. Without a solid strategy, a business risks making decisions that are not aligned with its, leading to wasted resources and missed opportunities.
In the course of my six-year tenure in the realm of strategy, I have collaborated with numerous clients, aiding them in resolving a wide array of intricate problems and transforming them into actionable solutions. Throughout this period, I have also expanded my knowledge and expertise in diverse methods of problem-solving, thereby growing the skills at my disposal. My proficiency in strategy can be seen through my ability to analyze complex problems, identify key objectives, and develop comprehensive plans to achieve desired outcomes. I possess strong critical thinking skills that enable me to assess various options and make informed decisions that align with overarching goals. Additionally, my experience in strategic planning has honed my ability to anticipate potential challenges and proactively implement solutions to mitigate risks. Overall, my skills in strategy enable me to effectively navigate dynamic environments and drive successful results.
09
UI
User Interface (UI) is a key consideration in website design as it has a direct influence on user experience. It is dedicated to developing visually appealing, easy-to-use interfaces that effectively guide users. A well-designed UI can enhance the professional look and welcoming feel of a website, as well as add credibility to its content. Lack of a clear UI can result in visitor confusion and a high bounce rate. By focusing on aspects like layout, color scheme, typography, and interactive elements, UI strives to create interfaces that not only look visually appealing but also enhance the overall user experience.
With over three years of experience in website and UI design, I have created more than two dozen visually appealing websites for numerous clients. Throughout my career, I have consistently demonstrated a meticulous approach towards considering various elements of a website's UI, such as the site layout, typography, font colors, site navigation, images and their placement, and the content. By paying close attention to these details, I ensure that the user interface not only looks aesthetically pleasing but also enhances the overall user experience.
10
UX
When designing a website, user experience (UX) holds significant importance as it encompasses how visitors navigate the site, the ease of use, and their overall experience. It involves understanding user needs and expectations, and creating intuitive and seamless interactions. Achieving a remarkable UX involves employing techniques such as user research, wireframing, prototyping, and usability testing. These techniques ensure that the website is user-friendly and that content is easily accessible. Failing to consider UX may result in users being unable to find what they are looking for, leading them to leave the site and potentially seek alternatives from competitors. By taking into account factors like accessibility, visual design, information architecture, and interaction design, a website can deliver meaningful and enjoyable experiences that leave a positive impact on users.
Over the course of three years, I have honed my skills in website creation and UX, enabling me to develop a strong understanding of what constitutes a website that is both user-friendly and engaging. Throughout my professional journey, I have worked on a diverse range of projects, focusing on designing intuitive navigation, crafting visually appealing layouts, and optimizing the user flow. From conceptualizing wireframes to implementing responsive designs, I have been actively involved in every step of the website development process. My experience has continually emphasized the significance of understanding the user's needs and preferences, which I consistently incorporate into my website designs. With each project, my goal is to create seamless and intuitive user experiences that leave a lasting impact.